Acer Incorporated (LSE: ACID, TWSE: 2353) (traditional Chinese: 宏碁股份有限公司; pinyin: Hóngqi Gǔfèn Yǒuxiàn Gōngsī) is a Taiwan-based multinational computer technology and electronics corporation that manufactures desktop and laptop PCs, personal digital assistants (PDAs), servers, storage devices, displays, smartphones and peripherals. Acer provides e-business services for business, government, education, and home users.
Acer Group has its headquarters in Xizhi, New Taipei City.
Since the early 2000s Acer has streamlined its operations, spinning off all of its manufacturing operations, which the company considered to be of low value. Acer has implemented a new channel business model, shifting from being a manufacturer to a pure brand company that markets and distributes its products, while performing production processes via contract manufacturers.
The firm also owns the largest franchised computer retail chain in Taipei, Taiwan.